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The more things stay the same

Although digital partnerships are driven by rapidly changing technologies, theses relationships also depend fundamentally on the most ancient of business currencies: trust.

The more things stay the same

There can be no doubt that the urgent need to seek operational and technical partners is largely driven by the rapid and recent changes to many sectors of the economy. However, at the core of these at times highly complex relationships, is a deeply human emotion: trust.

Leaders within companies that engage in digital partnerships readily identified issues like trust, and the need to find the right balance between co-operation and competition as the principal challenges associated with this emerging trend.

And although the technology to which we all have access opens up the opportunity to partner with organisations from all over the world, the need to establish trust through a shared understanding, results in partnerships built within geographic areas, and industry sectors.

Discover how the more progressive companies establish what to share and what to protect, to create effective digital partnerships.

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Understanding the nature of digital partnerships may ultimately become a means of survival for many executives and the organisations they operate. Find out what it means to you and your business.

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