Reach global markets

Life in the global village: New media for a new age

Global media is entering a new age as lucrative business opportunities grow ripe for the picking.

Life in the global village: New media for a new age

It’s an interesting fact that the most popular soap opera in Brazil is made in Korea. This is just one example of how the global media landscape is shifting, with transnational production partnerships at the fore.

While the profitable nature of these partnerships may be surprising to some, for digital media and television consultant, Seth Shapiro, this is only the beginning. As television production rates ramp up, it’s becoming increasingly common for formats and programmes to completely bypass the Anglo-Saxon market.

“We’re living in a global village where access to media is easier, faster and available on more and more devices,” Shapiro says. “You no longer need big movie theatre chains or major TV networks. You just need enough eyeballs.”

“Now you can take a format from Korea and bring it into South America and that doesn’t have anything to do with Hollywood or New York. It completely bypasses the Anglo market.”

– Seth Shapiro, consultant in digital media and television

 

[transcript]

Seth Shapiro

Consultant in digital media and television

We are in this global village where everything becomes more and more available more and more quickly, via more and more devices.

The wiggle room that media companies had traditionally, a lot of that has evaporated.

They have to adapt because the models that maintained their margins in many cases in the past aren’t going to hold up.

The plus side is that your audience can be so much greater because you can reach so many more people so quickly if the product is good.

So instead of having three networks to watch TV, you have a virtually infinite number of places that it can be watched.

The rate of increase in the number of TV shows produced around the world is explosive and it’s because there’s so many more places to watch them.

Maybe you can take a format from Korea and bring it into South America and that doesn’t have anything to do with Hollywood or New York. It completely bypasses the Anglo market.

You’ll see more and more of those formats develop as more and more content goes online and there aren’t as many intermediaries.

The intermediaries were always the big movie theatre chains or the big TV distributors or the big TV networks. If you can get something online and find out you like it, you don’t necessarily need those people.

You just need enough eyeballs.

The explosion of digital media and devices has disrupted traditional mass media. Ask your account executive about the exciting technology Telstra operates in this space.

Find out more

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