Reach global markets

Building Asia Pacific’s leading subsea cable network

Michael Ebeid AM
Group Executive, Enterprise - Telstra

Michael Ebeid joined Telstra in October 2018 as Group Executive, Enterprise. In this role, he is responsible for revenues in excess of $8bn and manages a growing business that delivers connectivity, platforms, applications and tailored industry solutions to Telstra’s enterprise and government customers.

Michael Ebeid AM
Group Executive, Enterprise - Telstra

Michael Ebeid joined Telstra in October 2018 as Group Executive, Enterprise. In this role, he is responsible for revenues in excess of $8bn and manages a growing business that delivers connectivity, platforms, applications and tailored industry solutions to Telstra’s enterprise and government customers.

Highlights
  • Telstra’s fibre-optic subsea cable network threads more than 400,000kms under the ocean floor, circling the world almost 10 times
  • In January, Telstra made two investments on the Japan to US route, and on the new-generation New Cross Pacific cable
  • These investments are part of a long term strategy to capture data demand across Asia and the Pacific, and aim to deliver the best connectivity to businesses.

Telstra’s Michael Ebeid, Group Executive, Enterprise shares what he thinks is Telstra’s best kept secret, and how Telstra aims to use this to deliver the best connectivity to businesses.

When we think about streaming and sharing information, most of us look up. We think of satellites and radio waves moving information around through the air. But in reality, much of the information we consume and share is from data transmitted through subsea cable networks

From emails to emojis, Netflix to the New York Times, almost all of it happens not in the sky but beneath our feet.

Since joining Telstra, I’ve been astonished to discover the scale of Telstra’s fibre-optic subsea cable network and what it enables. Threading more than 400,000kms under the ocean floor, it circles the world almost 10 times - it’s what I am calling Telstra’s best kept secret.

In January, we announced two new investments on the Japan to US route, expanding our footprint as the largest subsea cable network in the Asia Pacific. We made Telstra’s first large capacity purchase on the new-generation New Cross Pacific (NCP) cable, and a further investment in the Faster cable. Both investments not only grow capacity from Asia to the US, but are an important part of our overall Asia Pacific vision.

What’s driving this strategy and investment?

Demand and need - demand for data and the need for resiliency.

In 2015, Telstra purchased Asian-based telecommunications provider Pacnet. With that Telstra acquired a substantial intra-Asia and Asia-out subsea cable network. Since then, we have fully sold some of that capacity and we are now strategically investing in additional capacity and infrastructure to meet the increasing demand for data, right across the Asia Pacific region, carefully mapping international paths and investment.

In December 2018, Telstra entered into agreed terms to purchase a 25 per cent stake in Southern Cross Cable Network (SCCN). Subject to definitive agreements and regulatory approvals, the agreement includes capacity on the existing Southern Cross network and new Southern Cross NEXT subsea cable - set to become the lowest latency path from Australia to the US. This is an incredibly important route as US to Australia traffic accounts for more than 80 per cent of all the internet traffic to Australia – and is growing.

Last year we also boosted our Asia to US operations with a half fibre pair investment in the Hong Kong Americas (HKA) cable and a 6Tb capacity purchase in the Pacific Light Cable Networks (PLCN) cable, both due to be completed in 2020. These new-builds complement Telstra’s major half fibre pair investment in the INDIGO cable system from South East Asia to Australia, which has reached a major milestone with the completion of the 4,600km Indigo West cable lay from Singapore to Perth just before Christmas.

As the Asia Pacific’s economy grows, so do we. These investments are part of a long term strategy to capture data demand across Asia and the Pacific. Capacity demand on our international network has almost doubled over the past two years alone. What’s driving this? It’s predominantly the explosion of cloud computing, but also significant growth in video streaming and e-commerce. Once completed, Telstra’s investments in SCCN, HKA, PLCN and INDIGO, will further grow Telstra’s subsea cable network.


Telstra has been in this market for over four decades. We want to continue to grow our unique footprint across Asia Pacific. 

Beyond capacity however, the increased scale brings diversity and resiliency. There is no doubt that the Asia Pacific represents one of most challenging environments forsubsea cables in the world. Shallow waters around Asia combined with a high volume of commercial shipping and fishing activity are a recipe for disaster. The giant anchors of container vessels can easily sever a cable if dropped in a no-stopping cable zone. Combine that with natural disasters like underwater earthquakes that can disrupt the seabed and dislodge cables and typhoons that can cause underwater avalanches, and you have an environment that threatens to damage subsea infrastructure daily.

Read more about Telstra’s recent subsea cable network investment announcements here

Read more

We protect our network in a number of diverse ways, but having scale and multiple network paths allows us to quickly divert capacity across our network when needed. For our customers, resiliency is vital and our growing footprint increases the peace of mind of our customers.

While the scale of Telstra’s subsea cable network might be a secret under the sea, we don’t want to keep it that way. Our ongoing investment in our subsea cable network aims to deliver the best connectivity to businesses.

The Author

Michael Ebeid AM Group Executive, Enterprise – Telstra

Michael Ebeid joined Telstra in October 2018 as Group Executive, Enterprise. In this role, he is responsible for revenues in excess of $8bn and manages a growing business that delivers connectivity, platforms, applications and tailored industry solutions to Telstra’s enterprise and government customers. He is also responsible for Enterprise’s international operations, with approximately 3,500 people in 20 countries and the largest subsea cable network in the Asia Pacific region. Michael joined Telstra from SBS where he has been the CEO and Managing Director since 2011. In this role, he significantly evolved the public broadcaster's portfolio with four distinctive TV channels, an extensive in-language radio offering and new market-leading digital services like SBS On Demand which now has over five million registered users with high audience engagement. Michael is a strategically focused leader with a 30-year career across the Technology, Telecommunications and Media sectors. He has a successful track record in leading organisational change and transformations and is passionate about workplace culture, leadership and diversity. In 2017, Michael was awarded a Member of the Order of Australia (AM) for his service to Broadcast Media and Multicultural Affairs and named CEO of the Year at the CEO Magazine’s Executive of the Year Awards.

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