Optimise your IT

Four technologies you’ll use in the 2020s

From virtual reality to driverless cars, the future of digital technology is upon us and it’s set to change the way we live, work, and interact – in a big way.

Four technologies you’ll use in the 2020s

At last year’s World Economic Health Forum, Google’s executive chairman, Eric Schmidt, predicted that the infiltration of digital into our lives would become all encompassing, “like air”.

Here are four technologies that are set to become part of our digital vocabulary in the coming decade:

Virtual reality

Touted as the next phase of mobility for the internet, virtual reality – such as Google Glass – represents a new era, says Dr Jeffrey Cole, director of the Center for the Digital Future at USC Annenberg (University of Southern California).

“Smartphones moved the internet from laptop to mobile, and now virtual reality is moving it to our line of sight,” says Cole. “It’s just like having a 65-inch screen without having to have one.”

Despite this great innovation, it is not yet clear what impact it will have on the corporate world, Cole adds. On this point, director of BanterMob mobile marketing, Kelly Slessor, agrees. “Virtual reality is still very niche,” Slessor says. “The short answer is we haven’t worked out where it’s going to add the value yet. We’re still playing with it and testing it out.”

Apps that inspire

Marketers often miss the point of apps altogether, says Slessor. “We’ve shoved this great big screen into a little screen and we haven’t added the functionality or benefits that mobile can bring on the interactivity,” she says.

Having personally read and classified 40,000 app reviews, Slessor says the creators of most apps tend to forget the simple consumer mindset. “In the retail app space, people either want you to save them time or money,” she says.

Smartphones moved the Internet from laptop to mobile, and now virtual reality is moving it to our line of sight.

– Dr Jeffrey Cole, director of the Center for the Digital Future, University of Southern California Annenberg

Artificial intelligence

AI was once considered a thing of the future, but it’s soon to be a part of everyday life. The proliferation of products such as the Amazon Echo – a 10-inch black cylinder with seven speakers, eight microphones and a soothing voice named Alexa – are bringing fun and helpful technology into the home, Cole says.

It can download your favourite song, turn lights in the house on and off, and even make orders to restock your fridge. Alexa is a self-updating device that has new functionalities added each week. “She is now completely integrated into the house, a device with artificial intelligence that you can talk to,” Cole says.

Driverless cars

After Uber will come driverless cars, says Cole – just one of the many innovations of the new collaborative economy, a world in which consumers prefer to share than purchase. “Your car will drop you off at work, then it will become my car,” Cole says. “Then later in the day it will become your car again.”

Driverless cars will also curb the need for excess infrastructure, such as car parks. “All of the attention will be in a place it’s never been before: the back seat,” says Cole.

Newly emerging technologies will impact the way you communicate with staff and customers.

Find out how

Related News

Smiling men at work
Liberate your workforce
Liberate your workforce
2018: The year of employee engagement

New technologies and techniques are changing the way HR professionals maintain employee engagement. Traditional methods of office communication such as phone, email and confere...

Hangers in a wardrobe
Optimise your IT
Optimise your IT
Change rooms change it up: SD-WAN for retailers

What do SD-WAN and a change room have in common? VeloCloud’s Vice-President, Asia-Pacific, Joseph Chung explains how you can use SD-WAN to boost customer experience. How much ...

crossroads in a city with pedestrians
Reach global markets
Reach global markets
Q&A with Paul Abfalter: Building Asia’s digital network

We sat down with Paul Abfalter, Business Development Strategist and Regional Director for Telstra, to discuss the factors affecting digitalisation in the Asia Pacific region. I...

Woman with glasses working on a computer in a server room
Create transformative innovation
Create transformative innovation
Preparing for the unexpected with Stephen Elop

From the printing press to the Internet of Things, exciting disruptions often come with profound unintended consequences for business and society. Tune into our podcast with St...