Optimise your IT

Creating customer value

Telstra is helping big business and government move to a low-carbon future by employing sustainable technology alternatives.

Creating customer value

Telstra has upped the ante on its commitment to the environment by embarking on a strategy to help customers use smart information and communications technology (ICT) solutions to reduce their environmental impact.

Quantifying the environmental benefit of Telstra’s products and services is also part of the telco’s new environmental customer value proposition.

Telstra launched the strategy last year. It focuses on three areas: operational excellence; sustainable supply chain; and the environmental customer value proposition.

This translates into a focus on Telstra minimising its own environmental impact and operating costs, working with close to 4800 suppliers to improve their environmental and social performance over time, and embedding environmental considerations into the development of its products and services.

Seven ways to save

Telstra senior environmental adviser Caroline Baxter says Telstra has identified the seven biggest opportunities in ICT to facilitate a low-carbon economy in Australia. “We are looking at how to help customers use Telstra products and services to lower their environmental impact,” Baxter says.

The opportunities Baxter and her team are targeting include: remote appliance power management; near real-time fleet management; context-aware power management; increased renewable energy; decentralised working; high-definition video conferencing; and personalised public transport.

These seven areas currently deliver savings of about $1.6 billion across the economy in terms of electricity use; fuel and aviation travel costs; and about 2.5 million tonnes in carbon abatement every year.

Telstra believes an investment increase in ICT by Australian businesses, government and consumers could see these savings grow to $8.1 billion per year and 27.5 million tonnes per year in carbon emissions. This would mean a 4.7 per cent reduction in carbon emissions nationwide.

“We are looking at how to help customers use Telstra products and services to lower their environmental impact.”

– Caroline Baxter, Senior Environmental Adviser, Telstra

New service offers solutions

Another key part of Telstra’s new environmental strategy is a new offering, Green ICT, an integrated services consultancy.

This service will provide a Green ICT assessment, an ICT energy efficiency analysis and report, and development of an ongoing Green ICT plan focused on lowering a company’s carbon footprint over time.

A pilot with a customer in the financial services sector is underway, Baxter says, and a baseline examination of the company’s carbon footprint is complete.

Baxter adds that companies which sign up to the service will see quick wins and identify quantifiable and longer-term opportunities to reduce their carbon footprint and energy consumption.

Armed with a migration roadmap, participating businesses will be empowered to move away from costly and less efficient technology, and track their success through a regular audit cycle, ensuring a cleaner and more productive future.


In summary
  • Telstra is helping businesses to work smarter to reduce environmental impact through their information and communications technology (ICT)
  • Increased ICT investment could save 27.5 million tonnes of carbon a year in Australia and slash costs by $8.1 billion a year
  • Telstra is focused on developing new products and services with environmental benefits
  • Telstra’s new Green ICT consulting arm will work with customers to analyse energy efficiency and develop a roadmap to lower emissions.

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