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On the move: retail keeps on changing

Highlights
  • The retail industry is changing, with or without you.
  • Making a few mistakes while moving forward is ok.
  • Using the cloud can help enhance the effectiveness and profitability of your operations, while minimising the potential risks.

Cost-effective technology can help you keep up with the changing face of retail, and minimise the impact of any mistakes.

In last month’s IN:SIGHT, National Online Retailers Association (NORA) Executive Chairman Paul Greenberg discussed the exciting changes he’s seeing in the retail industry right now. Mobility, customer centricity and borderless retail are all driving changes in the industry and it’s an exciting movement to be a part of. However, there are some red flags on the horizon.

On the move: retail keeps on changing

“One of the things that worries me most about the future of the industry is the view that some retailers have towards change,” says NORA Executive Chairman Paul Greenberg. “Too scared of making a mistake, they’re waiting to see what comes out in the wash and, unfortunately, by then they might be too far behind.

“It’s better to move forward with the industry, and maybe make a few mistakes along the way, than do nothing. Embracing the concepts that are changing the industry is key, and I think that Cloud technologies can support this process.”

The variable cost structure of cloud services makes it easy to integrate into your business. You can get powerful compute and storage capabilities, helping to level the playing field against much larger retail outfits, with the ability to adjust your services as things change.

– Paul Greenberg, Executive Chairman, NORA

Using the cloud can help enhance the effectiveness and profitability of your operations, while helping reduce the potential risks. Even small retailers can make use of sophisticated software for the price of an online subscription, helping enable better inventory management and simpler data sharing between teams.

“Cloud and mobility go hand in hand,” explains Paul. “It’s all about freeing people from a fixed location to work efficiently and better serve customer needs.

“The Cloud lets you gather much more data than ever before, and provide powerful data that give you insight into buying trends. You can use these insights to adjust your strategy again and again, knowing you can dial capabilities up or down as things continue to evolve, all for a predictable cost.”

Talk to your account executive now about how the cloud can help you keep up with the changing retail industry.

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