Like many mid-sized operations, the company has grown largely through acquisition, as founder Ed Federman saw and seized opportunities as parallel companies came onto the market.
“Within the first year we actually had established the five platforms that we currently have,” explains Federman. “We had bought a manufacturing business, we had bought an electrical business, we had bought a security business and we had bought a fire protection business.”
The challenge however, lay in finding ways to bring all these different businesses into a single operation, to have a positive impact on back-office productivity.
“One of the goals I had right from the beginning was for us to use technology for our service,” says Federman. “I wanted to be principally a service company as opposed to an installation company and I believed that technology was essential to differentiate ourselves from our competitors.”
According to Christopher Smith, Telstra Managed Network Services Director, Telstra’s Dynamic Network caters precisely to businesses such as ARA, with fluctuating requirements.
“We spend a lot of time understanding what’s changed in our customers, where they’re living and working, have they bought organisations, sold organisations, have they scaled up, scaled down and how can they take advantage of advanced dynamic networking,” Smith explains. “Well that’s actually driving a really dynamic network requirement, the fact that businesses change, and the need to deliver flexible working arrangements, agile management practices, better customer service and improved profitability.”
For ARA the shift to Telstra’s Dynamic Network has helped transform a collection of businesses into an agile yet centrally administered company.
“Dynamic networks offer a software layer which provides customers with a ubiquitous view of all the technology across the network, making it more flexible and easier to manage, ” says Smith. “So our customers can focus on actually running their businesses and not get held up by technical details.”
The ARA networks has made it possible for the company to deliver on stringent service level agreements that require responses within just 45 minutes, supported regular communication through video conferencing, and hosted centralised accounting, workflow and administration services.
Join ARA Group managing director Ed Federman, and co-founder and managing director of ARA as he explains how dynamic networks have helped ARA become a single company rather than a collection of businesses.
ARA Security is passionate about technology and the wellbeing of our staff and clients alike. We rely on best-of-breed technologies to deliver a safer system of work and a safer mechanism of service offerings
Simplifying to expand operational reach [ARA Group Case Study
Telstra’s Dynamic Network ensures that we will be communicating on a real-time basis with our customers and with the people that need our services.
We service buildings and infrastructure for essential services, electrical, fire protection, security, mechanical services, we still manufacture products here as well, so we are a diverse company and we do a lot of different things.
In today’s world, people want service and they want it now. We have to have a dynamic network that works, that’s reliable and makes our business go.
As we’ve grown the business over the last 14 years, we have been a very decentralised company and we’ve had to figure out a way to become one company.
The steps we’ve taken with Telstra to have a dynamic network, to have Office 365, to have Sharepoint, has helped to make us a company, not a collection of businesses.