Create transformative innovation

Reborn digital

Senior executives need to undergo a major shift in mindset to make the transition to a mobile-first professional environment.

Broken egg shells

The internet of things is already here.

There are already 5 billion devices connected to the internet, and this number is expected to increase to 50 billion by 2020, according to Telstra’s executive director of mobile products, John Chambers.

“We need to be thinking now about how customers are going to use those devices, how they will work together, what insights they will provide, and how do you take those insights and add value to a person’s life, or to a business’s productivity,” Chambers says.

Suggesting that we are only just beginning to understand the economic impact these technological changes will have, Chambers paints a picture of how business will need to use the wealth of data generated through the internet of things to refocus on the customer.

 

Transcript

It’s changing the world. You can see the disruption that mobile – the positive disruption that mobile can bring is just – it’s just outrageous, right?

When you’re using the device, the location, the payment systems that make – make it just so practical and easy, and a mobile-first business model can change – change an entire industry and – and really engage customers in ways that – that the customers didn’t even know were possible.

When you create a business process, you design an outcome, you create a product that’s born with that mobile-first digital interface at its heart, at its core.

You’ve got to have the customer at the centre.

Most customers don’t want to call in, they – they really want to be able to do things and interact in a simple way that’s convenient to them wherever they are.

And so if we can create experiences that are born digital and better digital then we – actually win through everybody.

We’re not far from a world at Telstra where a customer, rather than needing to call in, will be able to go to a simple digital-first site and we’ll have predicted for them what they’re actually even coming to talk to us about.

How do you connect that many devices? How do you help customers manage that many devices? How does it all work?

How do you take the data that’s coming out of those devices and add value to a – a person’s life or a business – a business’s productivity?

It’s changing how we think about things. We’re just scratching the surface.

Learn how different industries are being rebuilt around the concept of the Internet of Things and the tidal wave of data it is producing.

Find out more

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