Few can lay claim to a true understanding of the relationship between innovation, invention and creativity, says Sir Ken Robinson, globally renowned thought leader in education and author of several bestselling books on the nature of creativity.
He believes many companies are blind to our natural ability to mesh the three.
Robinson argues that the key is to engage individuals who have become disengaged from their internal aspirations while struggling with business environments that stymie creativity.
“That’s what I’m arguing for, really,” Robinson says. “I’m trying to get people to reframe themselves – both in what companies are capable of and what the people inside them can do if we allow more fluidity in our understanding of their talents and interests.”
He points to a British creative agency that encouraged departments from art to finance to run workshops in their speciality for staff in other areas. This led not only to people discovering hidden talents and passions, it also increased interdepartmental collaboration and ignited a more vibrant sense of corporate identity.
“If you want people to reveal their talents, give them a chance,” Robinson says.
How to keep your company creative
Challenged by increasing disruption – digital and organisational – companies are investing in their capacity for innovation and invention to remain competitive.
Next generation working solutions can enable business improvement and transformation, making your people and working environment more dynamic, integrated and collaborative than ever. Ask your AE how.