Create transformative innovation

Don’t survive, thrive: Adopting innovative digital partnerships

Digital disruption is blurring distinctions between companies and industries, according to the Economics Intelligence Unit, creating opportunities for some and serious challenges for others.

Old tree stump with new green growth

In the first in a new content series on IN:SIGHT, we look at a ground-breaking study produced by the Economist Intelligence Unit working in conjunction with Telstra. The report looks at how companies in all sectors of the economy are able to develop digital capabilities, through innovative digital partnerships.

At the core of these rapidly growing companies are transformational business models that enable swift growth by working closely, rather than competing, with other companies.

In Australia and around the world, these digital partnerships are enabling business to not only keep up with, but stay ahead of, the changing business environment.

In this introductory chapter Telstra IN:SIGHT will be exploring the nature of these partnerships, by sharing excerpts from the EIU’s special report commissioned by Telstra; Connecting Companies: Strategic Partnerships for the Digital Age.

Based on a survey of more than 1000 senior business leaders around the globe, the series will help to guide senior executives through the ways business can adopt innovative digital partnerships to: embrace disruptive new technologies; respond to the “always-on” customer; and generate new revenue streams.

This introduction will be followed by a six part series set to explain the power and agility of digital partnerships and how they will benefit your organisation.

Ranging from “offline” companies in the traditional industries to those native to the online realms, digital partnerships are a valuable new approach to conquering the digitally disrupted world of today and, more importantly, tomorrow. Read the EIU special report “Dawn of the Digital Partnership”, to discover the underlying trends which are leading to these mammoth but emerging opportunities.

Telstra Global provides consumer, small business and enterprise services to over 3000 customers in over 22 different countries around the world, creating significant opportunities for customers to collaborate and turn technology into strategic advantage.

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